Migraine Friendly Hospital

1. Campaign Goals

               •             Educate healthcare workers on migraine

               •             Promote empathy and understanding of patients’ experiences with migraines.

2. Target Audience

               •             Doctors, nurses, and healthcare staff working in hospitals.

               •             Hospital administrators and policy makers.

3. Key Messages

               •             Migraine is a brain disorder, affecting substantially quality of life of sufferers, with a significant impact in the workplace

               •             migraine is a treatable condition with specific acute and preventive medication 

               •             Adherence to the migraine-friendly hospital campaign will decrease underdiagnosis and under treatment among hospital workers

 •            An empathetic approach to health workers with migraine not only increases work peace, but also has a widespread impact on public health.

4. Branding and Materials

               •             Stamps

               •             Logo

               •             Images

               •            

Resources

Medical: list of headache societies, treatment guidelines, medical journals

5. Digital Presence

               •             Social Media: hashtags

#InternationalHeadacheWeek, #MigraineAwareness #migrainefriendlyhospital

6. Partnerships

               •             hospitals

               •             healthcare organizations

               •             research institutions

               •             WFN, AHS and EAN

7. Events and Activities

               •             Webinars

               •             lives for each day, being 21st for cluster headache